Privacy Policy

Who We Are

TrueAV Is your one stop shop for all things AV equipment related. With top brands, fast shipping and blisteringly good customer service. TrueAV is the place to buy AV equipment online.

What personal data we collect and why we collect it

Privacy Policy

This is the privacy notice of TrueAV. In this document, “TrueAV”, “we”, “our”, or “us” refer to TrueAV. This privacy notice aims to provide you with essential information regarding how we gather and handle any data collected from you or provided by you. This encompasses both personal information, which can identify you, and non-personal information. In the context of the law and this notice, "processing" encompasses actions such as collecting, storing, transferring, using, or otherwise managing information. Our objective is to inform you about your privacy rights and the legal safeguards in place to protect your data. Our commitment to safeguarding your privacy and the confidentiality of your personal information goes beyond mere compliance with the law; it reflects our deep respect for you and your data. We are dedicated to preserving the confidentiality of all information you share with us, and we hope for the same respect in return. Our policy is in accordance with UK law and its implementation, including compliance with the EU General Data Protection Regulation (GDPR). To fulfil legal requirements, we must inform you about your rights and our responsibilities concerning the processing and management of your personal data. We invite you to review the information available at http://www.knowyourprivacyrights.org for detailed insights. With the exception of the instances outlined below, we do not engage in sharing, selling, or disclosing any information collected via our website to third parties.

1. Data We Process

We may collect, use, retain, and transfer various types of personal information about you. We have categorized these into groups as follows:

Identity Information: This includes data such as your first name, surname, title, date of birth, and any other identifiers you may have provided at some point.
Contact Information: This may consist of details such as billing address, delivery address, email address, telephone numbers, and any other information you have provided to us for communication purposes.
Financial Data: It is important to note that we do not store your financial data, including bank account and payment card details.
Transaction Data: This involves details about payments or communications to and from you, as well as information regarding the products and services you have purchased from us.
Technical Data: This includes your internet protocol (IP) address, browser type and version, time zone settings, location, browser plug-in types and versions, operating system and platform, and other technological details related to the devices you use to access our website. User
Profile: For website users, your profile includes information such as your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
Marketing Data: This includes your preferences regarding marketing communications from us, your communication preferences, and your responses and actions in relation to your usage of our services.
Anonymous Data: Occasionally, we may compile anonymous data, such as statistical or demographic information, for various purposes. Anonymous data does not identify you as an individual.
Aggregated Data: Aggregated data may be derived from your personal information but does not qualify as personal data under the law since it does not disclose your identity. For example, we may aggregate profile data to assess interest in a product or service. However, if we combine or link aggregated data with your personal information in a way that can identify you, we will treat the combined data as personal information and handle it in accordance with this privacy notice.

2. Special Personal Information

Special personal information encompasses data related to your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, details about your health, genetic and biometric data, as well as information concerning criminal convictions and offences. It’s important to note that we do not gather any special personal information of this nature about you. In situations where we are legally required to collect personal data or where it is necessary for fulfilling a contractual agreement we have with you, and you do not provide the requested data, it may hinder our ability to fulfil that contract. In such instances, we may be compelled to discontinue providing a particular service to you. If this situation arises, we will communicate this to you promptly.

3. The Bases On Which We Process Information About You

We are obliged by law to identify the specific grounds on which we process various categories of your personal information and to inform you of the rationale behind each category. If a particular basis for processing your personal information becomes obsolete, we will promptly cease processing your data. In the event that the basis for processing your information changes, and if legally required, we will inform you of this change and provide details about any new grounds on which we have determined we can lawfully continue processing your information.

4. Information We Process Because We Have A Contractual Obligation With You

When you register for an account on our website, make a purchase of a product or service, either online or via telephone, or otherwise agree to our terms and conditions, a contractual agreement is established between you and us. To fulfil our responsibilities under this contract, we are required to handle the information you provide, some of which may be classified as personal information.

This information may be utilised for the following purposes:

Identity Verification: We may use this information to verify your identity for security purposes.
Product Sales: Your data may be processed to facilitate the sale of products to you.
Product and Service Provision: We will utilise the information to deliver our products and services to you.
Recommendations and Advice: We may provide you with suggestions and advice regarding our products, services, and how to maximise your shopping experience with us. We process this information based on the existence of a contract between us or your request for us to use the information prior to entering into a legal contract. This information will be processed until the contract between us concludes or is terminated by either party as stipulated in the contract terms.

5. Information We Process With Your Consent

In certain instances, even when there isn’t a contractual relationship in place between us, such as when you’re browsing our website, receiving marketing communications from us, or requesting additional information about our company, job opportunities, products, or services, you provide your consent for us to process information, including potentially personal data. Whenever possible, we strive to obtain your explicit consent for processing this information. This might involve asking for your agreement regarding our use of cookies or obtaining verbal consent during our interactions with you. With your explicit permission, we may occasionally share your name and contact details with carefully selected partners whom we believe offer services or products that could be of interest to you. We continue processing your information under these conditions until you choose to withdraw your consent or it becomes reasonably apparent that your consent is no longer applicable. You have the option to withdraw your consent at any time by notifying us via email at (mail). However, please be aware that if you decide to do so, it might limit your ability to use our website, engage with our team, or access our services further.

6. Information we process for the purposes of legitimate interests

We may engage in information processing when there is a legitimate interest, either to your benefit or ours, in doing so. When processing information based on this legitimate interest, we take careful consideration of the following factors:

Whether the same goal could be achieved through alternative means. Whether processing or refraining from processing might cause harm to you.
Whether you would reasonably expect us to process your data and whether it would be considered reasonable to do so in the broader context.

For instance, we may process your data for these purposes under the legitimate interest basis:

Record-Keeping: We maintain records as necessary for the proper administration of our business.
Responding to Unsolicited Communication: We respond to unsolicited communication from you when it’s reasonable to expect a response.
Legal Rights Protection: We take steps to protect and assert the legal rights of all relevant parties.
Direct Marketing: We may engage in direct marketing via telephone in response to data obtained from reputable UK-based Data Providers.
Business Risk Management: We secure insurance or seek professional advice when required to manage business risk.
Protecting Your Interests: We act in your interest when we believe we have a duty to do so. This legitimate interest framework guides our data processing activities to ensure they are reasonable, justifiable, and aligned with your expectations and our business objectives.

7. Information We Process Because We Have A Legal Obligation

There are situations where we are obligated to process your information to comply with legal requirements. For instance, we may need to provide information to legal authorities if they request it and possess the necessary authorisation, such as a search warrant or court order. This may include your personal data.

8. Information Provided On The Understanding That It Will Be Shared With A Third Party

Our website allows you to share information, such as product reviews, with the understanding that it will be accessible to other users for reading, copying, downloading, or use. When posting personal information, it is your responsibility to assess the privacy preferences of potential users. We do not use this information for any specific purpose other than displaying it. We retain the right to store this information and may consider using it in the future as we see fit. Once your information is in the public domain, we cannot control how individual third parties may use it, and we accept no responsibility for their actions. Subject to reasonableness and in the absence of a legal basis for retention, we may, at our discretion, agree to your request to delete personal information you have posted. You can make such a request by contacting us at (email)

9. Complaints Regarding Content On Our Website

Our website serves as a platform for publishing content. Users can register and post reviews on products, which will display the user’s name, rating, and review. While we make efforts to regularly moderate user-generated content, we may not always do so immediately upon publication.

If you have concerns about any content on our website, we will investigate your complaint. If we find it justified or if legal requirements dictate, we may temporarily remove the content while conducting an investigation. It’s important to note that the right to free speech is fundamental, and we must make a judgement regarding whose rights take precedence: yours or those of the content’s author. If we determine that your complaint is baseless or vexatious, we may choose not to engage in further correspondence on the matter.

10. Information Relating To Your Method Of Payment

We want to assure you that your payment information is never stored by us. If you place a telephone order and provide your card details, these details are only entered into our order processing system and are never retained. Our employees and contractors do not have access to this information after it’s entered. When making an online payment, your payment details are securely transferred to Stripe for processing.

11. Job Application And Employment

If you submit information as part of a job application, we may retain it for up to three years in case we need to contact you in the future. For employees, we collect and use information relevant to your employment, and this is solely for employment-related purposes. Following the conclusion of your employment, we retain your file for six years before it is securely disposed of.

12. Communicating With Us

When you reach out to us, whether by telephone, through our website, or via email, we collect the data you provide to ensure we can respond effectively to your enquiries. We keep records of your requests and our responses to enhance our organisational efficiency. Personally identifiable information, such as your name and email address, is retained to track our communications with you and deliver a high-quality service.

13. Complaining

In the event of a complaint, we maintain records of the information you provide to help resolve the issue. We use this information exclusively for addressing your complaint. If your complaint necessitates contacting another party, we may share relevant information from your complaint, but we do so sparingly and at our discretion. If you’re lodging a complaint on behalf of someone else, we can only provide personal information if we obtain consent from the individual in question, which can be in the form of a Lasting Power of Attorney or a signed letter granting permission to share their personal information with you. This protocol is designed to safeguard all parties involved. We may also compile statistics derived from this source to assess our service level, but in a manner that does not identify you or any other person.

14. Affiliate And Business Partner Information

This category encompasses information you provide to us in your capacity as an affiliate or business partner. It enables us to recognise visitors you’ve referred to us and credit the corresponding commissions. This information is solely used for commission-related purposes and is not utilised for any other objectives. We commit to maintaining the confidentiality of this information and the terms of our business relationship. We expect our affiliates and partners to reciprocate this policy.

Use Of Information We Collect Through Automated Systems When You Visit Our Website

15. Cookies

Cookies are small text files that your web browser places on your computer’s hard drive when you visit a website. They enable information collected on one web page to be stored and utilised on another, allowing websites to offer personalised experiences and website owners to gather statistics on how users interact with their sites for improvement purposes. Some cookies have a defined duration, such as one day or until you close your browser, whilst others persist indefinitely. Most web browsers provide options to delete or restrict the use of cookies.

Our website employs cookies, which are placed by software running on our servers and by third-party services we utilise. When you initially visit our website, we ask for your consent to use cookies. If you decline, we will only use essential cookies for your visit, solely to record your decision. Should you choose to reject or restrict cookies through your browser settings, you may not be able to access all the features of our website.

We use cookies for the following purposes:

Tracking your website usage.
Recording whether you have viewed specific messages displayed on our website.
Maintaining your signed-in status on our site. Capturing your responses to surveys and questionnaires on our site as you complete them.
Documenting conversation threads during live chats with our support team.
Identifying Information from Your Browsing Activity Requests made by your web browser to our servers for web pages and content on our website are logged.
We collect data such as your geographical location, Internet service provider, and IP address. Additionally, we record information about your browsing software, including your computer or device type and screen resolution.

We use this aggregated information to gauge the popularity of webpages on our site and assess our content delivery performance. If combined with other data we have from your previous visits, this information could potentially identify you personally, even if you are not logged into our website.

16. Personal Identifiers From Your Browsing Activity

Requests made by your web browser to our servers for web pages and content on our website are logged. We collect data such as your geographical location, Internet service provider, and IP address. Additionally, we record information about your browsing software, including your computer or device type and screen resolution.

17. Our Use Of Re-marketing

Remarketing entails placing a cookie on your computer during your visit to our website, allowing us to display advertisements for our products or services when you visit other websites. Occasionally, we may use a third party to provide remarketing services. If you have consented to our use of cookies, you may encounter advertisements for our products and services on other websites as a result.

Disclosure And Sharing Of Your Information

18. Information We Obtain From Third Parties

While we do not share your personal information with third parties (except as outlined in this notice), there are instances when we receive data indirectly derived from your personal information through third-party services we utilise.

We periodically acquire data from reputable data aggregators based in the UK for the purpose of direct marketing. Our requirements for them are stringent, mandating that they provide us with GDPR-compliant data containing all necessary consents for us to initiate contact. Any telephone numbers included are cross-checked against the Telephone Preference Service (TPS) before the data is delivered to us.

19. Data May Be Processed Outside The European Union

At times, we may engage outsourced services located in countries outside of the UK and the European Union as part of our business operations. Consequently, data originally obtained within the UK or any other country may be processed outside the UK and the European Union. To ensure data protection, we implement the following safeguards for data transfers outside the European Union:

Our contracts with data processors include data protection clauses that incorporate transfer provisions drafted by or approved by a supervisory authority within the European Union.

20. Control Over Your Own Information

1. Your Duty To Inform Us Of Change

Ensuring the accuracy and currency of your personal data in our records is crucial. Kindly keep us updated should there be any changes to your personal information.

2. Access To Your Personal Information

You have the right to review or amend personally identifiable information that we have on file at any time. This can be done by logging into your account on our website or by reaching out to us via email at hello@trueav.co.uk

If you require access to any information not available on our website, please contact us, and we will provide you with a timeline for fulfilling your request.

3. Removal Of Your Information

We have established procedures for the deletion of personally identifiable information. For more information on this process, please contact us at hello@trueav.co.uk.

4. Verification Of Your Information

Upon receiving any request to access, modify, or delete personally identifiable information, we will take reasonable measures to verify your identity before granting access or taking any action. This precaution is essential to protect the security of your information.

20. Other Matters

Use Of Site By Children
Our platform does not offer products or services for direct purchase by minors, and we do not target marketing efforts towards children. If you are under the age of 18, you may only use our website with the consent of a parent or legal guardian. We collect data from all users and visitors to our platform, regardless of age, and acknowledge that a small percentage of them may be children.
Encryption Of Data Sent To Us
We employ Secure Sockets Layer (SSL) certificates to both confirm our identity to your web browser and encrypt any information you provide to us. Whenever data is transmitted between us, you can verify the use of SSL by observing a closed padlock symbol or other trust indicators in your browser’s URL bar or toolbar.
How You Can Complain
If you are dissatisfied with our privacy policy or have any complaints, please reach out to us via email at hello@trueav.co.uk.
If a dispute remains unresolved, we encourage you to engage with us in a process of mediation or arbitration in good faith. If you are still not satisfied with how we handle your personal information, you have the right to file a complaint with the Information Commissioner’s Office (ICO), which can be done at https://ico.org.uk/make-a-complaint/.
We would, however, appreciate the opportunity to address your concerns and resolve them before involving the ICO.
Retention Period For Personal Data
Unless specified otherwise in this privacy notice, we retain your personal information only for as long as necessary:
- To provide you with the services you have requested.
- To comply with applicable laws, including the period required by tax authorities.
- To support legal claims or defenses in a court of law.
Compliance With The Law
Our privacy policy is designed to align with the laws of every country or legal jurisdiction in which we conduct business. If you believe it does not meet the legal requirements of your jurisdiction, we welcome your feedback. Ultimately, the decision to work with Meeting Store remains yours.
Review Of This Privacy Policy
We may periodically update this privacy notice as needed. The terms that govern your use of our website are those posted on our site on the day of your visit. We recommend keeping a copy of this policy for your records. If you have any questions about our privacy policy, please do not hesitate to contact us. Last date of Update: 18th September 2023